Microsoft Australia

A nationwide event marketing program targeting Microsoft’s core retail partners designed to train, educate and and help retail staff in the selling process. A key focus of the event format was to change expectations and bring the ‘One Microsoft’ story to life for every visitor by providing opportunities and platforms to experience, collaborate and learn through engaging with people and devices inside a coherent experiential brandspace.

B&T article on my role in winning the pitch for the Microsoft Event Design Program