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Possessing a strong portfolio of premium alcohol brands but lacking consistency and clarity globally in the Travel Retail environment, WG&S required an adaptable range of brand architecture that re-enforced the values of ...

William Grant & Sons | Global Travel Retail

Display, Retail

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Developed as full day event the press experienced the car as the owners would which is typically chauffeur driven. Guests were picked up in an A6 and driven to the main venue where they were given an introduction to the A8 ...

Audi A8 Press launch | Singapore

Event

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To build a credible and recognisable premium fuel brand for On The Run stores. The objectives were a need to educate and influence motorists to opt up to Advantage98 as their premium unleaded fuel and as OTR`s key product ...

On The Run

Brand, Graphic, Retail

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Having some of the most exclusive and expensive premium single malt whiskies in the market WG&S needed a vehicle to showcase this extraordinary range both as a brand building exercise and to cater to serious collectors. ...

WG&S Vintage & Rare | Paris, Singapore, New Delhi

Display, Retail

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Oral-B electric toothbrush display concept. Designed as a single sided or double sided counter display its key aim was to engage, educate and influence users make the correct purchase decision through a digital interactive ...

Oral-B

Display

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A unique POS display using a transparent LCD as a display case to launch the new Dragon float-able sunglasses. The stand alone pedestal runs video with sound allowing the product to be displayed behind the screen in an ...

Dragon Alliance

Display, Retail

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A new in-store experiential retail space for Treasury Wines Estates wines to showcase and sample some of the extraordinary ranges in their portfolio. (Currently under installation) [portfolio_slideshow ...

Treasury Wines Estates

Retail

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Brand application and experience journey at an Innovation Lab facility within IBM Singapore's main building. This is used as a platform for discussion with clients and partners and brings together various business units ...

IBM Innovation Place | Singapore

Brand, Visitor Center

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A MasterCard lounge as part of the Great Singapore sale used to sign up new members and reward existing cardholders. Concept design (for Jack Morton Singapore) [portfolio_slideshow ...

MasterCard | GSS Priceless Singapore

Event

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Luxury exhibit marketing program in Dubai, Bahrain and Doha for the famous London jeweller Graff,  known to have `the most fabulous jewels in the world` The custom designed modular exhibition was used over 2 year ...

Graff Diamonds | Middle East

Exhibition

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The Balvenie Artisan Awards were launched to recognise those with a traditional skill at the heart of their business and, crucially, to reward those passing on these skills to a new generation. This display was used to ...

The Balvenie | Artisan Awards, UK

Display

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Having re-developed their entire merchandising range WG&S asked me to design their exhibition space for Tax Free Cannes, the most important event in the industry. With a unique space having both an entrance bridge and ...

William Grant & Sons | Tax Free Cannes

Event, Exhibition